Pedra alternativeComparatif agence
Pedra costs less per credit. That's not the only question.
Pedra lists €0.28 per credit on its monthly plan, dropping to €0.14 on its largest annual tiers. CasaNova sits above that. This page spells out exactly where the gap goes, and when it's worth paying.
Let's say it upfront: Pedra costs less per image than CasaNova, and no amount of framing changes that number. The real trade-off is the billing unit — the credit at Pedra, the published property at CasaNova — and what you need from a vendor beyond the sticker price.
Renovation render produced by CasaNova. Pedra bills this same action 1 credit, same as furnishing or emptying a room — the debate here isn't about technical capability.
Ce qu'une agence doit retenir
Les trois idées à garder en tête avant de choisir entre un concurrent connu et CasaNova.
Pedra charges €29/month for 100 credits, or €0.28 per image, dropping to €0.14 on its largest annual tiers.
CasaNova charges €99/month for 10 properties, or 100 included photos at €0.99 per photo. The gap is real, and we're not hiding it.
The decision comes down to the billing unit and how much hands-on support you need, not a single absolute ranking.
En bref
La synthese a lire si vous voulez comprendre tout de suite ou CasaNova prend l'avantage.
Pedra charges €29/month for 100 credits, or €0.28 per image, dropping to €0.14 on its largest annual tiers.
CasaNova charges €99/month for 10 properties, or 100 included photos at €0.99 per photo. The gap is real, and we're not hiding it.
The decision comes down to the billing unit and how much hands-on support you need, not a single absolute ranking.
Who this comparison is for
This page is for brokerages that have already seen Pedra's pricing grid, find it attractive, and want to know what they'd gain or lose by switching to CasaNova.
Brokerages with steady monthly volume that think in visuals produced per month, not a credit balance to watch.
Team leads who want a budget that's readable per listing rather than a credit counter that needs monitoring.
Teams weighing the lowest sticker price against a more structured, supported workflow.
What CasaNova offers that a credit doesn't cover
If price per image is the only criterion, the case ends here and Pedra wins. Here's what can still tip the balance.
Billing per published property, with 10 photos included: a listing's budget is known upfront, with no credit-by-credit tradeoff to manage.
A recurring support option, Plus Service at €33/month, for teams that would rather hand off part of production than run the tool solo.
A photo, floor plan, and video pipeline built around the property, where every deliverable ties back to the listing rather than a credit balance.
Pricing side by side
Pricing checked July 26, 2026 on Pedra's public pricing page and CasaNova's pricing catalog. Both columns use the same assumptions: 10 properties a month, 10 photos per property.
| Critere | CasaNova Labs | Pedra |
|---|---|---|
| Sticker price | €99/month for 10 properties, or 100 included photos. | €29/month for 100 credits, or €0.28 per credit. |
| Billing unit | The published property. 10 photos included per property. | The credit. 1 credit per virtual staging or photo enhancement, 2 credits per floor plan render. |
| Cost for 10 properties a month | €99/month, about €82.50/month on the annual plan (10 months billed). | €29/month, about €20/month on the annual plan (€239/year for 1,200 credits). Pedra is cheaper. |
| Volume discount | From €1.40 per photo at 3 properties down to €0.90 at 20 properties. | From €0.28 per credit down to €0.14 at the largest annual tiers. |
| Video | Photo animation and sequence editing in the same studio. | Real estate videos advertised as unlimited, with the PedraVideo mobile app included on the annual plan. |
| Human support | Optional Plus Service add-on at €33/month, can be switched on or off. | A 15-minute demo with the founder. No recurring support offer listed on the pricing page. |
Standard monthly volume
Three calculations that decide whether the price gap is justified for your own volume.
10 properties a month means 100 visuals to produce.
Pedra: €29/month, about €20/month billed annually. CasaNova: €99/month, about €82.50/month billed annually. The annual gap runs over €700.
Plan ceiling
Three calculations that decide whether the price gap is justified for your own volume.
Pedra's €29 plan covers exactly 100 credits a month, with no buffer.
Hit the 101st visual and you move up a tier: 200 credits for €52. CasaNova's tiers step up by number of properties, not by visual count.
Cost of managing the counter
Three calculations that decide whether the price gap is justified for your own volume.
A credit balance means deciding, before every render, whether it's worth spending one.
If that oversight falls on a negotiator paid €25/hour, two hours a month erases part of the gap. Run that math before you decide.
When Pedra is objectively the right call
Three situations where we'd recommend Pedra without reservation over CasaNova.
Cost per visual is your top priority and your volume is high: Pedra's grid goes lower than ours.
You produce in-house, you're self-sufficient with the tool, and you don't need any recurring support.
You mainly use 360° virtual tours and floor plans, which Pedra advertises as unlimited on its pricing page.
Screenshots and proof
The two references used in this comparison: a renovation render and a furnishing pair produced by the studio.
Avant
Apres CasaNova
Renovation render used throughout this comparison — Pedra bills this same action at the same 1-credit rate as basic furnishing.
Avant
Apres CasaNova
On furnishing quality, the gap between serious AI tools narrowed sharply through 2026.
FAQ orientee decision
Les questions qui reviennent vraiment avant de choisir un outil ou une alternative pour son flux visuel immobilier.
Turn a comparison into a real-world test
If your goal is faster turnaround, predictable budgets and a photo + video loop on a single platform, the only judge that matters is your own listing pipeline.
Lire aussi
Des pages utiles pour continuer la comparaison ou passer a une evaluation plus concrete.
Sommaire
Une lecture pensee pour aller vite au bon niveau de comparaison.
Le point de decision
Ce qui fait vraiment la difference quand une agence compare deux approches visuelles.
Decision business
Let's say it upfront: Pedra costs less per image than CasaNova, and no amount of framing changes that number. The real trade-off is the billing unit — the credit at Pedra, the published property at CasaNova — and what you need from a vendor beyond the sticker price.
Position CasaNova
CasaNova est recommande ici pour les agences qui veulent un flux photo + video plus complet, plus lisible et plus simple a deployer.
Sources verifiees
Les pages utilisees pour verifier les promesses, tarifs et cadrages publics cites dans cette analyse.