Pedra costs less per credit. That's not the only question.
Pedra lists €0.28 per credit on its monthly plan, dropping to €0.14 on its largest annual tiers. CasaNova sits above that. This page spells out exactly where the gap goes, and when it's worth paying.
Let's say it upfront: Pedra costs less per image than CasaNova, and no amount of framing changes that number. The real trade-off is the billing unit (the credit at Pedra, the published property at CasaNova) and what you need from a vendor beyond the sticker price.
Renovation render produced by CasaNova. Pedra bills this same action 1 credit, same as furnishing or emptying a room, the debate here isn't about technical capability.
What an agency needs to take away
Who this comparison is for
What CasaNova offers that a credit doesn't cover
Pricing side by side
| Criterion | CasaNova Labs | Pedra |
|---|---|---|
| Sticker price | €99/month for 10 properties, or 100 included photos. | €29/month for 100 credits, or €0.28 per credit. |
| How credits are obtained | A monthly balance included in the plan: 100 credits for €99, sized on 10 properties at 10 photos. 1 credit per photo, 2 per 5-second video. | The credit. 1 credit per virtual staging or photo enhancement, 2 credits per floor plan render. |
| Cost for 10 properties a month | €99/month, about €82.50/month on the annual plan (10 months billed). | €29/month, about €20/month on the annual plan (€239/year for 1,200 credits). Pedra is cheaper. |
| Volume discount | From €1.40 per photo at 3 properties down to €0.90 at 20 properties. | From €0.28 per credit down to €0.14 at the largest annual tiers. |
| Video | Photo animation and sequence editing in the same studio. | Real estate videos advertised as unlimited, with the PedraVideo mobile app included on the annual plan. |
| Human support | Optional Plus Service add-on at €33/month, can be switched on or off. | A 15-minute demo with the founder. No recurring support offer listed on the pricing page. |
Pricing, ROI, and time saved
Three calculations that decide whether the price gap is justified for your own volume.
Standard monthly volume
10 properties a month means 100 visuals to produce.
Plan ceiling
Pedra's €29 plan covers exactly 100 credits a month, with no buffer.
Cost of managing the counter
A credit balance means deciding, before every render, whether it's worth spending one.
When Pedra is objectively the right call
Screenshots and proof
Renovation render used throughout this comparison, Pedra bills this same action at the same 1-credit rate as basic furnishing.
On furnishing quality, the gap between serious AI tools narrowed sharply through 2026.
Decision-focused FAQ
Turn a comparison into a real-world test
If your goal is faster turnaround, predictable budgets and a photo + video loop on a single platform, the only judge that matters is your own listing pipeline.